Demand Driven – The Knowledge Balance: Part 1 – Genesis

Welcome to the first in a short series of articles I have planned on the topic of Demand Driven principles, concepts, business processes, and planning techniques. This first post serves as an introduction in moving to the key focus areas which I will describe individually during the series. So, fasten your seat belts and let the show begin !!

Looking at production planning as a cornerstone from which to permeate throughout business operations, Demand Driven Planning has been described as a modern-day evolution combining the best of Lean and traditional MRP, but without the limitations of either.

From an enterprise supply chain perspective, global organisations strive towards a demand driven business model (DDOM), with Demand Driven multi-level S&OP (DDSOP) as its pulse.

Demand Driven concepts are not new anymore, and have become prominent in the past 10 – 15 years. There are multiple options in gathering knowledge and attending training courses. More and more business professionals are becoming certified.

On 12 January 2023, I presented a webinar about demand driven planning in tandem with standard costing, which I think is a very relevant pairing that hasn’t tended to be evaluated in Demand Driven discussion topics ( ).

However, the dilemma is why more organisations are not moving towards becoming demand driven, and what are the obstacles that prevent them from doing so.

This is what I plan to explore through my forthcoming articles in this mini-series. Stay tuned for the next episode.

Damien Dockery (CDDP)

What is an ERP? an Odoo approach